Episodes 14

Define Your Audience

• Know their interests, habits, and where they hang out online.

• Create a listener persona (age, profession, podcast preferences).

2. Optimize Podcast SEO

• Use keyword-rich titles, descriptions, and show notes.

• Submit to all major directories: Apple Podcasts, Spotify, Google, etc.

• Add transcripts to boost searchability.

3. Social Media Promotion

• Share audiograms, quote snippets, and behind-the-scenes content.

• Post short reels or TikToks with key moments.

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