Exploring Customer Experience Management with Karol Jarkovsky

In this episode, Cruce Saunders chats with Karol Jarkovsky, Director of Product at Kentico, about evolving content management systems (CMS) to customer experience management (CEM) platforms. Discover how Kentico EMS leverages technology to deliver relevant and personalized content through insights from analytics, marketing automation, and more. Learn about the challenges of connecting data for optimal customer experiences and the role of machine learning and AI in predicting the best action. Explore the "API-first" approach and how Kentico embraces new technologies to innovate in content production, marketing automation, and customer service. Karol shares insights on agility, responsiveness, and continuous innovation in the digital landscape. 

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