Yes, I was one of the 127.5 million people who tuned in to watch Super Bowl LIX and the ferocious dismantling of the Kansas City Chiefs by the Philadelphia Eagles. But it was the Super Bowl held the day before that grabbed my attention. I think it's time that the PBA follows the lead of the NFL and starts to ramp up their half-time (beer frame!) activities to get in some of that cold hard advertiser cash!