41: Hammer J. Helmer - Adapting to the Changing Mortgage Rate Environment

2022-05-30

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Mortgage rates are going up like crazy! Now, when it comes to discussing rates and pricing with consumers, how do you approach them? “Being empathetic is, in my opinion, the first step,” Hammer says. He then goes on to discuss it in further detail on the show. Hammer J. Helmer has been in the mortgage sector for 22 years. The CEO and founder of OriginatorSuccess, as well as a former mortgage originator, began his sales career selling vacuum cleaners. Helmer founded the company to educate originators on how to market online. He’s also helped launch ratealert.com, which allow...

Hammer J. Helmer has been in the mortgage sector for 22 years. The CEO and founder of OriginatorSuccess, as well as a former mortgage originator, began his sales career selling vacuum cleaners. Helmer founded the company to educate originators on how to market online. He’s also helped launch ratealert.com, which allowed him to get a lot of traction in the market. He's undoubtedly one of the most reliable sources for daily updates on the rate market.

In today's episode of the Loans On Demand Podcast, Hammer and Luke talk about the rising mortgage rates, the tactics to win more business in the current market, as well as how to build a sustainable pipeline all along. Make sure to stay tuned in so you don't miss any of the valuable advice.

What You Will Learn:

What the best places are to find out about current mortgage rates.
In the current rising-rate climate, how you should approach the dialogue with customers.
Why it's critical to empathize with consumers.
How online reviews can help your business generate more leads.
And much more!

Favorite Quote:

“People don't care how much you know until they know how much you care.”