Steven Van Zanen of BroadForward - Founding a company and moving from Technology to Marketable Solutions

2020-09-21

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On this weeks podcast we have a successful entrepreneur of the Telecoms Software industry, Steven Van Zanen of BroadForward in the Netherlands https://www.broadforward.com BroadForward is a Telecoms Signalling company founded by Steven and his colleagues after their experiences of working for many years with the large SMSC company, CMG. Steven talks about his experience when he managed Innovation in CMG and the challenges you face bringing Innovative products to market, particularly when you are too ...

On this weeks podcast we have a successful entrepreneur of the Telecoms Software industry, Steven Van Zanen of BroadForward in the Netherlands

https://www.broadforward.com

BroadForward is a Telecoms Signalling company founded by Steven and his colleagues after their experiences of working for many years with the large SMSC company, CMG.

Steven talks about his experience when he managed Innovation in CMG and the challenges you face bringing Innovative products to market, particularly when you are too early.

After starting BroadForward, Steven and his colleagues had a vision for a Framework solution that, while technically innovative, initially presented a marketing problem.

This marketing problem that arose in the early days, led them to rethink their positioning and customer messaging and it “became a blessing in disguise“ and led to subsequent success.

Stevens story shows how Technically Innovative approaches can face initial market resistance but if you are tenacious, if you listen and if you are smart, you can turn these insights to your advantage.

As always, as our guest, Steven nominates a favourite piece of music to play out on.

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The podcast is sponsored by Nettzer, digital onboarding www.nettzer.com –

We provide digital onboarding and customer digital channel management solutions to a wide range of verticals, including