RetailCraft 07 - ”Love, comma” - in conversation with Sienne Veit of John Lewis and Alexandre Meerson of Meerson.

2019-01-21

Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love! Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer. Alexandre then takes us on a creative and ...

Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love!

Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer.

Alexandre then takes us on a creative and commercial journey - a rare and privileged insight into the founding of a brand, the obsession with design and experience, and how to grow a brand that was born digitally yet is rooted in the personal and the exceptional.

Run time: 45 minutes.

Information:

Sienne Veit: https://www.linkedin.com/in/sienneveit/ and www.johnlewis.com

Alexandre Meerson: https://www.linkedin.com/in/meerson/ and http://www.meerson.com/

Jamie Merrick: https://www.linkedin.com/in/jamiemerrick/

Ian Jindal: https://www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal

Recorded on location in London, UK at Spiritland Studios. Episode photo credit: Ian Jindal.

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