Season 4 - Episode 5: Mike Gowen - Being A Cheerleader VS. A Security Guard

This week I’m talking with Mike Gowen, president of Milestone Publicity in Nashville. Milestone teams with clients to generate awareness in the media to effectively promote their brands, singles, albums, tours and much more. We are discussing educating potential customers, how to deal with nightmare situations with clients and the difference in repping an emerging artist vs. an icon.

 

Sponsors: Edenbrooke Productions - We offer consulting services and are offering listeners a 1-hour introductory special. To request more info on consulting services, email Marty at contact@johnmartinkeith.com. 

In this episode we discuss:

*Scouting for talent.
*A scout for PR is similar as A&R for a label. 
*Finding what type of artists are getting coverage and how we can fill those slots for our company.
*You are educating potential customers.
*PR assistant is watches PR campaigns. You are supporting the publicist. 
*Working with Kiefer Sutherland, Billy Idol, Tommy Emmanuel, Dave Stewart of the Eurythmics and more.
*The difference in repping an emerging artist vs. an Icon.
*Working with emerging artists you are trying to get them more exposure. You’re a cheerleader.
*Working with Icons you are trying to manage exposure. You’re a security guard.
*How to deal with nightmare situations with clients.
*You pitch interviews for magazines 4-5 months before.
*PR introduces new potential fans to emerging artists.
*Booking late night tv is similar to pitching for a magazine article.
*Say “yes” to every opportunity.
*https://www.milestonepublicity.com

Milestone Publicity—founded by industry professional Mike Gowen and now headquartered in Nashville—is a full-service public relations firm built to represent the needs of our music and lifestyle clients in the modern age of media. We team with clients to generate awareness in the media to effectively promote their brands, singles, albums, tours and much more. With a combined 25 years of experience, Milestone Publicity delivers well-executed campaigns in the current media landscape for its eclectic roster of clients. Every campaign is built around client goals and Milestone has the experience, relationships and tools to attain those goals. 

BIO:
Already possessing a prior decade of earned experience in the music industry, with a bulk of that time specializing in public relations and identifying the key elements to successful promotion, Mike founded Milestone Publicity in 2019. Specifically, he has worked with icons such as: Aerosmith’s Joe Perry, Andy Grammer, Billy Idol, Brian Setzer, Dada Life, Dream Theater, Dwight Yoakam, Godsmack, Heart, Jerry Douglas, John Fogerty, Kiefer Sutherland, LIVE, Michael Franti & Spearhead, Sex Pistols’ Steve Jones, System of a Down’s John Dolmayan, The Smashing Pumpkins, Tommy Emmanuel and Wynonna Judd, to name a few.
Utilizing his close relationships with the full-spectrum of media, Mike strategically designs campaigns to deliver results and meet client goals. Whether he’s consulting or spearheading a national press campaign on behalf of a client, Mike’s vision at Milestone is to ensure that every client feels a wealth of value is being provided.