101. Filtering: The Essential Strategy Skill No One Talks About

2025-04-22

If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus. These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion. If you want to be seen as a strategist (as well as a designer), this is where it starts. Press play. Want to connect with me?

If you think brand strategy is about adding more... think again.

In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering.

I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus.

These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion.

If you want to be seen as a strategist (as well as a designer), this is where it starts.

Press play.

Want to connect with me?

Check out The Brand Method

Explore The Studio

Find me on Instagram

Episode 97 - Rethinking Customer Avatars: Apple or Spotify

Comments (3)