Ep.66 | You’re Watering Down Your Message & it’s Hurting Your Business, with Sara Noel, Website Copywriter

If you’re out here saying the SAME things as everyone else, in the same way, you’re doing yourself, your clients & your business a disservice.

The idea of “not watering down your message” has been a topic of discussion between Shay & I for a few years, and we finally found the PERFECT human to have this conversation with…

Sara from BTL Copywriting is an AMAZING example of what can happen when you allow yourself to show up as YOU in your business; creating content becomes easier, connecting with your clients becomes easier, and marketing, in general, becomes easier.

This convo is filled with so many golden nuggets of wisdom & inspiration, with some ridiculous stories, examples, and laughs along the way.

We hope you enjoy! ☺️

IN THIS EPISODE, WE EXPLORE:

➡️ Sara’s perspective on always having to share her “origin story” 

➡️ Tapping into yourself for content ideas 

➡️ Thinking about “brand voice” differently when you’re a freelancer or solopreneur 

➡️ The difference between growing a business & growing a social media follower count

➡️ Which types of businesses have more trouble using AI for content creation

➡️ Tips for improving confidence in yourself & your message 

➡️ Being selective about who you get feedback from 

➡️ The issue with a lot of people’s “I help” statements & how to make it better 

Links & Resources Mentioned:

>> Sara’s Newsletter: https://betweenthelinescopy.com/subscribe
>> Sara’s About page: https://betweenthelinescopy.com/about
>> FREE Testimonial Guide
>> Buy us a coffee/support the podcast
>> Get 20% off your next contract with The Contract Shop

About Sara Noel:

Sara Noel is a Website Copywriter + Marketing Mentor for business owners who want to craft compelling narratives and build better connections with their ideal clients and customers. Through copywriting, marketing strategy, and mentorship, she helps creative brands, founder-first businesses, and freelancers create, tell, and sustain their success stories—with an emphasis on embracing their authenticity + attracting their ideal audiences.

When Sara’s not drafting website copy, teaching her students about content marketing, or sending an excessive amount of audio messages in response to a mentee’s question, you can find her nose-deep in an Elin Hilderbrand novel, dreaming up her next project, impulsively getting another new tattoo, or entranced in a stranger’s life story (because, yeah, she has that “tell me about your whole life!” face).

To get to know Sara—and learn from her tons of free marketing tips—visit her online at betweenthelinescopy.com, on Instagram @btlcopy, or subscribe to her newsletter, the Tuesday Table of Contents, at betweenthelinescopy.com/subscribe.

Learn more about Curiously Guided:

Curiously Guided: the podcast for intentional business owners & curious minds. Where the outer work meets the inner work, so we can create a life, business, and career that feels deeply fulfilling & wildly aligned.

✨ Website: Curiouslyguided.com
✨ Instagram: Instagram.com/curiouslyguided

CONNECT WITH THE HOSTS’ SHAY + MARIAH:

👉 Shay: saleswithshay.com | @saleswithshay

👉 Mariah: mariahmagazine.com | @mariahmagazineco