S2 EP38: Marketing When Customers Aren’t Searching for You with Tom DeMartino from JustFoodforDogs

2025-10-08

In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food. He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social c...

In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food.

He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social campaigns. Tom also discusses how JustFoodForDogs finds and engages with their top customers to gather valuable feedback that drives growth.

Discover how JustFoodForDogs is redefining pet nutrition—connect with Tom on LinkedIn, check out Gassed the performance media agency Tom recommends and explore the Facebook Ads Library for ad inspiration from other brands.

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Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

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