IAM2420 - Leads: To Buy or Not to Buy?

In this special episode, Gresham Harkless acknowledges that he has the advantage of an additional marketing company, but he recognizes that growth and success don’t come instantly and that there’s a lot of experimentation involved.

 

He notes that he hasn’t worked with franchise brokers, franchisees, or anything related to franchising before, which means it’s all new territory for him. Despite this, he’s excited about the opportunity, as it could open up a new avenue for leads and business growth.

 

Gresham believes that buying leads is always an option but wonders if it makes sense to pursue it immediately or if he should give other strategies a chance first.

 

Gresham reflects on the importance of understanding one’s comfort zone when making decisions, particularly when people are dissatisfied with their current jobs or situations and looking for new opportunities.

 

In addition, he considers that the number of people interested in buying franchises isn’t as large as those interested in digital marketing, but he sees it as a growing market.

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. 

I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!