In 1948, William Boyd made a large bet on television, and on demographics. He had an idea that the first wave of the baby boomers -- kids born to newly affluent parents -- would be a large and untapped audience for the 66 "Hopalong Cassidy" movie westerns he'd starred in, so he bought the rights and sold them to TV stations that were starved for programming. He also made deals with dozens of consumer goods companies to market authorized Hopalong Cassidy merchandise, from wallpaper to cookies to roller skates with spurs on them, and America's kids snapped them up, and Boyd made millions.
The Unsinkable Betty White
The Stormy Success of "The Smothers Brothers Comedy Hour"
Liz and Dick and Lucy and the Ring
Fade to Blacklist: Part 2
Fade to Blacklist: Part 1
The Rise and Fall of "Moonlighting"
The 1960s: How We Played
The 1960s: What We Watched
"The Andy Griffith Show" and How It Grew
James Cagney's Final Act(ing)
The Variety Show Skirmishes of 1963
1952: The 60-Second Election
The Jack Benny-Johnny Carson Connection
The Quiz Show Scandals: "Twenty-One"
Ed Sullivan, American Gatekeeper
The Quiz Show Scandals: "The $64,000 Question"
In Godfrey We Trust
The Rise and Fall of Dragnet
When Maude Findlay Had an Abortion
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