Bold Faith, Creative Evangelism: Steiger’s Luke Greenwood on Reaching the Next Generation in Today’s Global Youth Culture

🔥How do we reach the lost generation waiting just beyond the walls of the church, longing for hope they don’t know exists?”

✨ Episode Summary

In this episode of the Lausanne Movement Podcast, Jason Watson sits down with Luke Greenwood, European Director of Steiger International, to unpack what it means to bring bold faith and creative evangelism into the heart of today’s global youth culture. From his journey as a missionary kid in Brazil to leading gospel movements across European cities, Luke shares powerful stories, practical strategies, and a passionate call to reach the next generation who feel distant from traditional church.

✅ Main Points & Key Takeaways

• Luke’s Personal Calling: How growing up in a missionary family and discovering a passion for secular youth shaped his mission.

• The Global Youth Culture Challenge: Understanding why many young people say, “I’m not religious,” and how that mindset shapes evangelism.

• Creative Evangelism Tactics: Innovative ways Steiger uses music, street art, community housing, and public events to open gospel conversations.

• Balancing Salt and Light: Luke’s insights on staying holy and distinct while boldly engaging secular spaces.

• Practical Steps for Listeners: How to start small—through prayer, listening, and simple outreach initiatives—to reach secular youth in your own city.

• Rooted in the Local Church: Why all creative evangelism must stay connected to local congregations for long-term discipleship and impact.

• Luke’s Vision: A call to raise 1,000 young missional leaders in five years and establish a mission center in Poland.

📣 Call to Action

👉 Feeling inspired? Share this episode, subscribe to the Lausanne Movement Podcast, and leave a review so others can discover practical ways to reach the next generation.

If you’re sensing a call to mission, explore Steiger’s resources-or consider stepping into their mission school for hands-on training!

🔗 Links & Resources

• Steiger International Website: www.steiger.org

• Steiger Resources Library: steiger.org/resources

• Luke Greenwood’s Book: Global Youth Culture – Check it out here

• Jesus in the Secular World (Steiger team book)

• Street Evangelism Handbook: steiger.org/resources

• Bible Studies for the Non-Religious: steiger.org/resources

• Is There More? website for seekers: istheremore.info

• Steiger Mission School Info: steiger.org/sms

• Connect with Luke on Instagram: @lukejgreenwood

• Follow Steiger International on Instagram: @steigerinternational

 

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Guest Bio

Luke Greenwood is Europe Director for Steiger International, author of Global Youth Culture: The Spiritual Hunger of the Largest Unreached Culture Today, and frontman of the evangelistic band The Unrest. Raised as a missionary kid in Brazil, he’s passionate about creative evangelism and training believers to boldly reach secular youth across Europe and beyond.