Episode 63: Jobs-to-be-done in action with Urko Wood

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive. 

Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.  

Urko: It’s great to reconnect and I know that we have a lot to talk about.: Welcome to the Product Quest Podcast!