Employer branding for Gen Z with Dereck Maruma

We’re talking Gen Z talent and employer branding with Dereck Maruma, Commercial Manager at Tapin Media, a youth-focused media and marketing agency specialising in bridging the gap between students and employers. We explore what organisations need to be doing to better attract and retain Gen Z talent and what Tapin’s ‘This is Black Gen Z’ report can tell us about diversifying youth talent to ensure success for young employees, through the recruitment process and once they are in role.

Connect with Dereck on LinkedIn

Find out more about Tapin Media

Read the This is Black Gen Z Report

Things we talk about

Salary transparency: a recent study found around half of jobs on LinkedIn don’t give salary details while Labour’s Plan to Make Work Pay was published ahead of the election and sets outs reforms which includes salary transparency.  

Campaigners call for Afro hair to become protected characteristic in the Equality Act – linked to discussion on being yourself in job interviews.

Insight from The Access Platform which references university EDI policies as being a factor international students consider as part of their decision-making process.

#QuitTok the rise of publicly quitting on TikTok

Top 3 Tips for Gen Z Employer Branding

• Embrace social channels
• Diversify your content
• Authenticity and transparency

Examples of brands doing it well

Gymshark on LinkedIn, Diageo on Instagram, Currys on TikTok and Go Daddy Life example on their website.

Other things to check out

The Employer Brand Space on LinkedIn, BYP Network and Hung Lee