Speaking to the UK Alzheimer's Society's Senior Policy Officer Kielan Arblaster and Senior Media Manager Eleanor Green, we discuss how the Society comes up with its public reports, including "Left to Cope Alone", and its media strategies. The Society acts as an important gateway between research and the public, but also between research, people with lived dementia experiences, and decision makers. Listen out for mention of very active person living with dementia Joy Watson and her legitimate question about what happens now for people with dementia and their carers, and not just in 10 years time.
To find out more about Dementia Action Week and the latest Society's TV advert, take a look here.