Valuing the youth market - YHA’s Brian Westwood

2020-11-25

It has been a big week in the tourism industry. We heard from our new Tourism Minister and it's fair to say he has ruffled a few feathers by saying we only need to focus on the wealthy travellers. In this episode, we break down the value of the youth market with YHA's GM Marketing & Sales, Brian Westwood. We cover why we shouldn't ignore this sector, the value they bring (aside from visitor spend) and some ideas to solve some of the infrastructure issues NZ tourism is facing. We also discuss tim...

It has been a big week in the tourism industry. We heard from our new Tourism Minister and it's fair to say he has ruffled a few feathers by saying we only need to focus on the wealthy travellers.

In this episode, we break down the value of the youth market with YHA's GM Marketing & Sales, Brian Westwood.

We cover why we shouldn't ignore this sector, the value they bring (aside from visitor spend) and some ideas to solve some of the infrastructure issues NZ tourism is facing.

We also discuss time management as Brian is another very business tourism professional and he shares some great tips for youth who may be looking at a career in tourism. This is a great episode, enjoy!

Thanks for listening.

www.destinatenz.com

#tourismmarketing #infrastructure #YouthMarket #Backpacker #AdventureTravel

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