Turn $100 into $100K: The ROI of Strategic Gifting

2025-09-30

You’ve wrapped up a big outdoor project. The client’s happy. You’re exhausted. Time to move on, right? Not so fast. In this episode, I’m joined by Jamie Shibley of The Expressory to talk about one of the most overlooked revenue-generating strategies in your business: thoughtful gifting. And no, we’re not talking about branded koozies or stress balls. We’re talking about strategic, meaningful follow-ups that turn happy clients into raving fans who refer you over and over again. We dig into:

You’ve wrapped up a big outdoor project. The client’s happy. You’re exhausted. Time to move on, right?

Not so fast.

In this episode, I’m joined by Jamie Shibley of The Expressory to talk about one of the most overlooked revenue-generating strategies in your business: thoughtful gifting. And no, we’re not talking about branded koozies or stress balls. We’re talking about strategic, meaningful follow-ups that turn happy clients into raving fans who refer you over and over again.

We dig into:

How to create a referral-worthy gifting strategy (without it feeling salesy)
Why personalization beats price when it comes to post-project touches
Real examples of small gifts that created massive ROI
What your team should be watching for during a project to inform the perfect follow-up
And why a well-timed s’mores kit or bubble bath could be the best marketing move you make this year

If you’re ready to stop leaving money on the table after each install, this episode is for you.

The Expressory

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