In the Sales Trenches: How Product Marketers Build Credibility

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell

 

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell, the CEO and co-founder of Milk Video, a video-editing platform that helps product marketers quickly repurpose their long-form video and audio content into short-form content assets to increase reach and engagement.

 

In this episode, Rebecca and Ross discuss:

• How product marketers can build credibility
• The unique challenges B2B product marketers face (especially when trying to connect marketing efforts to revenue)
• Why product marketers should participate in sales calls

 

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