180 Friend or Frenemy? The Truth About AI and Social Media in Real Estate

Are you using AI and social media to enhance your business, or has it quietly become your business?

In this thought-provoking episode of Free Game, hosts Ed Averette and Terence Guess tackle one of the most pressing questions facing real estate professionals today: Is social media and AI truly a friend, or a potential frenemy? The duo delivers an honest, unfiltered conversation about the role of artificial intelligence and social platforms in the real estate and lending industries. From discussing AI-generated avatars that don't quite capture their authentic voices to exploring the dangers of oversharing on social media, Ed and Terence break down the reality that these tools are best used as enhancements, not replacements for genuine human connection. They share candid stories about client interactions, safety concerns at open houses, and the fine line between personal and professional content. The conversation takes meaningful turns into mental health, the importance of unplugging, and why authenticity still matters more than follower counts. This episode serves as both a practical guide and a reality check for professionals navigating the increasingly digital landscape of real estate.