Connect2’s Rich Williams on the human side of tech PR

Connect2 Communications founder and president Rich Williams is a big believer in the persuasive power of telling very real, very human, stories, and putting them at the center of communications strategies — even when clients are tech companies through and through. Williams joins Diana Marszalek on the PRovoke podcast to discuss the art of mining for and promoting those stories, and the role they play in furthering B2B tech clients’ business.