Are Attracting The RIght or Wrong Clients?

Do you know who your ideal customer actually is?

I always remind clients to paint a clear mental picture of the customers they wish to attract. These customers are your loyal customers, who leave you those wonderful reviews and then refer you to their friends and family.

Attracting these customers will be your best marketing tool, as they will refer their friends and family to you, and WOM (Word of Mouth) marketing is free!

Some tips for if you’re attracting the wrong customers/clients:

• Develop your buyer persona, so you get a really clear picture of the types of customers you would like to attract.
• Make sure you do market research to validate any assumption you have made in your buyer persona. You can do market research with 5 – 10 of your ideal clients and find out how they search online for your product/service. What’s their path to purchase? How do they choose between brands etc.?
• You can also do your research by looking at your existing customer database, and finding your most profitable clients, and identify those clients within that segment that also refer business to you. That’s the kind of client who you want to attract more of!

There will be some common themes, patterns and behaviours in your findings. This will help draw up your buyer persona sketch.

 

This article is credit to Home Care Pulse