Charlie Fox takes us behind the scenes on the ATP Tour & explains what it’s like working with Tennis Pros in 2021

When it comes to working in the tennis industry, Charlie Fox has a pretty awesome gig! Owner of Sift Creative, Charlie spends his days working with many of the top ATP Pros creating content and producing videos allowing tennis fanatics like us to get a closer look at everything from life on tour, to tournament overviews and even behind the scenes to see what life is like off the court with some of our favorite players. In 2020, after the ATP and WTA Tour came to a halt, his team even helped create the Tennis United series combining players from both tours from the present and the past to come together and chat all things tennis on weekly Zoom calls. 

In this episode, Charlie talks all about his passion for the sport while working with top players like Roger Federer, Juan Martin del Potro, Dominic Thiem, Nick Kyrgios, the Bryan Brothers and so many more! He discusses how his team has pivoted with Covid-19 and what the 2021 calendar looks for him and tells some of his favorite stories from the tour! 

Having been to about 150+ tennis tournaments over the past several years, here are just a few examples of content Charlie and his team have produced: 

• US Open Media Day
• Offseason
• Del Potro in Tandil
• Mouth Prank
• Carnival

Learn more about Sift Creative: siftcreative.com

Questions?! Comments?! Leave a review or email us at podcast@tennis-warehouse.com 

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Happy Hitting!