Maximizing The Experience

Brian Howard illustrates the importance of augmenting the customer experience by integrating technology into a presentation. He discusses how hologram technology and virtual “Try It On” features help alleviate consumer concerns and ease purchase decisions by building confidence and demonstrating what pieces look like from various perspectives and how they will look when being worn. Howard is the vice president of sales and marketing for Shah Luxury, a company that strives to produce world-class jewelry that not only appeals to the most discerning clients in the US and Canada, but to those in markets across the globe.