Conviction Marketing & the Power of Knowing Your People - 050

In this episode of the Unleashed podcast, Ryan sits down with longtime friends Kurt and Kristen Luidhart—seasoned political strategists turned faith-driven entrepreneurs. With over 100 congressional wins, 15 governors, 15 U.S. senators, and even President Trump on their resume, they’ve seen firsthand how conviction and clarity shape influence.

We talk about the power of conviction marketing—why your beliefs matter in business, how to boldly connect with your audience, and what politicians can teach us about positioning and messaging. From hilarious behind-the-scenes stories (including the time Kurt split his pants in front of President George H.W. Bush!) to deep wisdom on entrepreneurship, this episode is a masterclass in knowing your people and owning your message.

Whether you’re building a brand or launching a movement, this conversation will challenge you to stand firm, speak up, and lead with purpose.

 

Links:

Liberty Spenders - https://libertyspenders.com/