Ep. 93 Direct Mail Is Back: Why It Still Works in 2026

In this clip from a direct mail boot camp, Justin Miller explains why direct mail remains effective in 2026: it’s tactile, builds trust, cuts through digital clutter, and gives marketers control over message, audience, and timing.

He also outlines common pitfalls — one‑and‑done thinking, lack of systems and follow‑up, and unrealistic expectations — and recommends a slow, consistent approach that complements digital channels to create reliable long‑term ROI.