Season 3 - Episode 3: Transforming Short Track Racing: Insights from Frank Bolter of Ticket Hoss and Pit Pay

In this episode of the JDV Productions podcast, host Josh Vanada sits down with Frank Bolter, founder of Ticket Hoss and Pit Pay, and a champion spotter for the Indianapolis 500. Frank shares his innovative journey in bringing technology and modernization to the world of short track racing. The conversation dives deep into the state of grassroots motorsports, exploring the challenges and crossroads facing the industry—especially as it grapples with new digital expectations from fans and competitors.

Frank and Josh discuss how the sport must balance tradition with the need to innovate and attract new audiences. Frank offers insights into the inspiration behind Pit Pay and Ticket Hoss, revealing how small improvements in event experience—from digital waivers to streamlined entry—can have a huge impact on sustainability for local tracks. With stories about adapting to COVID-19, the importance of storytelling and star power in racing, and the inevitable shift toward digital payments and automation, this episode is a must-listen for anyone passionate about the future of motorsports.

Tune in to learn how technology can drive positive change in racing, and why being ahead of the curve matters more than ever.