In January this year, the government in the United Kingdom, released a stay at home Covid 19 advert, that had illustrations of women undertaking a range of domestic responsibilities, like ironing, homeschooling and cleaning while the one male featured in the advert is sat on the couch. They were forced to withdraw the advert for it’s sexist depictions of women.
Sexism in advertising is an issue that has been around as long as the advertising industry has. Organisations like the Advertising Standards Authority in the United Kingdom are tasked with spotting and removing sexist adverts. But often by this point it is too late, the message is already out there and the damage is already done. To combat sexism in advertising we need to arm ourselves with the awareness to spot adverts that reinforce negative stereotypes, across all areas of difference.
On today’s episode Tim Parkin, global brand marketing expert, author and speaker, will be joining us on the show to discuss why in 2020 there is still such widespread sexism in advertising and what we can do to tackle this issue.
Lauren von Stackelberg and Maya Prabhu: Women Working In Male Dominated Industries (Part 1)
Brittany Howard and Jennifer Breithaupt: See Her, Hear Her
Julie Cordua: Fighting Online Child Sexual Abuse
Julia Gillard: Calling Out Misogyny
Donna Carpenter: When Brands Take A Stand
Sofia Vergara and Renata Black: Breaking the Poverty Cycle, One Underwear at a Time
Teddy Quinlivan: Confronting Negative Stereotypes
Liezel Strauss: Art Girl Rising
Diane Von Furstenberg: Empowering Women Survivors
Tamara Gillan and Lisa Francis: An Open Dialogue About Women’s Wealth
Sylvia Acevedo: Teaching Girls to Become Digital Leaders
Scott Beth: How To Be An Ally
Katty Kay: Closing the Confidence Gap
Tina Brown: Supporting The Global Sisterhood
Cara Pelletier: What the Best Place for Women to Work Looks Like
Alexander Haslam: Beyond the Glass Ceiling, the Glass Cliff
Sascha Mayer: Transforming the Culture of Breastfeeding at Work
Abby Wambach: We Are The Wolves
Special Episode: Stop Fixing Women
Dr. Michael Kaufman: Why Men Must Join The Gender Equality Revolution
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