Episode 229 - When Does Maximizing Amazon Profits Start To Hurt You With Jason Henan

When selling on Amazon, maximizing your profits is crucial for the success of your e-commerce business.

But what happens when it starts to backfire and hurt your bottom line?

We got Jason Hanan, co-founder of AZsellerkit, to give us the fine details of what could potentially destroy your whole Amazon listing and the steps to take to aggressively reverse the effects.

Episode Notes:

00:30 - Jason Hanan Introduction
04:25 - How to Optimize Variation Listing
07:40 - Pulling Out a Variation That Hurts Your Whole Listing
09:55 - The Power of Coupons
11:30 - Engagement from Price Variation
12:05 - SmartScout Rank Tracker
12:50 - Which Variants Are on Which Keywords
13:55 - The Influence of Amazon Pricing Structure
17:10 - Pricing Pain Points and Profit Maximization
19:30 - Raising Prices Without Hurting Velocity
24:15 - Test Pricing on Items
27:00 - Ad Spends and Returns

LinkedIn: https://www.linkedin.com/in/jason-hanan-3a448013/
Website: AZsellerkit.com

Related Post: Amazon Variation Listing: An Ultimate Guide [2023]