Working for Exposure: Leveraging Free Services into Lasting Relationships

Show Description

The conversation revolves around the topic of donating time, equipment, and services for free events. The hosts discuss their experiences with free events and the different types of events they participate in. They emphasize the importance of being selective and strategic when choosing which events to sponsor. They also discuss the benefits of showcasing unique services and products at free events to make a lasting impression. The hosts share personal stories and examples to illustrate their points. In this conversation, LX PIX INC and Jason Whaley discuss the benefits and drawbacks of participating in free events as a photo booth company. They highlight the importance of building relationships and making connections at events like open houses and bridal shows. They also discuss the potential value of sponsoring events and partnering with influencers. They caution against participating in events that don't align with your target market or that don't offer a mutually beneficial relationship. They emphasize the need for research and careful consideration before committing to free events.

Takeaways

• Be selective about the free events you choose to participate in
• Consider the potential benefits and opportunities for exposure when deciding to donate your time, equipment, or services
• Create a questionnaire or form for people requesting free services to explain why they deserve it and how they can reciprocate
• Use free events as an opportunity to showcase unique services and products
• Build relationships with event planners and industry professionals through free events
• Track and evaluate the impact of free events on your average job price Participating in free events like open houses and bridal shows can be beneficial for building relationships and making connections with potential clients.
• Sponsoring events and partnering with influencers can provide exposure and potential business opportunities.
• It's important to carefully consider the value and alignment of an event before committing to participate for free.
• Research and networking can help identify opportunities for sponsorship and partnership with organizations and associations that align with your target market.