Alex Olley - CEO of Reachdesk

The concept of "show me that you know me" is as old as time yet many of us continue to underestimate its value when it comes to prospecting. This week's episode features Alex Olley, Co-founder and Head of Revenue & Marketing over at Reachdesk.
Alex says "the moment you treat someone like they're a lead, they'll feel like a lead, the moment you treat someone like a human, it doesn't matter what their job title is or who they are. They will reciprocate with the most valuable asset they have, their time." Alex then goes on to talk about how many organizations rely heavily on corporate gifting to increase # of qualified meetings. He states that aimlessly sending out gifts is the equivalent of dozens of emails without a strategy, just doesn't work. Thanks, Alex and we look forward to reading your sales development playbook.