012 - What is Retargeting? Should My Nonprofit Run Remarketing Ads?

Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, Jeremy discusses what retargeting is, how it works, two different types of retargeting, and how your nonprofit organization can use retargeting to get more supporters and deepen your relationship with existing donors. Read the full transcript at http://nonprofitdonor.com/episode12

Do you have a question about digital advertising or how to convert more warm contacts into donors? Ask your question at http://nonprofitanswers.org