SharkPod #86 ”News Over Audio” Gareth Hickey - CEO, Noa

What is up SharkNation!

On this episode Luke and Mark sit down to chat to Co-Founder/CEO of Noa - Gareth Hickey.

Noa (News Over Audio) is an application that allows users to access audio versions of some of the best news articles from the most respected sources in the world including the FT, the Economist and the Harvard Business Review. 

Gareth started the business after working in equity research and being frustrated with the lack of quality, digestible insights available from mainstream media sources.

With Noa - patrons get the very best articles from the most respected publishers for a fraction of the price of subscribing to all the individual news outlets.

Key takeaways:

1. Pick a big market - Luke and Mark discuss TAM (total addressable market) for the Noa app and the possibilities are endless.

2. Business development for the win: Partnerships allow you to leverage other business's customers and can be an engine for growth - Gareth discusses how partnerships with airports could be a great way for them to grow the business.

3. Track the metrics that matter: there is little point in growing your userbase if the cost of acquisition is more that the LTV (lifetime value of a customer).

4. If you want to work with big companies - patience is key. Account based selling takes time - even if you have a great value proposition - the big players will move slower than you think they should.

For more information on Noa: newsoveraudio.com

For feedback: Luke@shark.ie