What happened to Bethany Mota, the OG lifestyle influencer?

2025-06-17

This week we chat beauty YouTuber Bethany Mota, formerly known as Macbarbie07. Bethany started uploading her makeup hauls as a teenager and by 2013 was YouTube’s most subscribed beauty creator. We discuss how Bethany leveraged her success into a clothing line, appearances at global YouTube fan events, and a stint on Dancing with the Stars. Bethany remains a huge influence on beauty creators and how the lines between beauty and lifestyle YouTubers became increasingly blurred through the 2010s. CHAPTERS Introduction 0...

This week we chat beauty YouTuber Bethany Mota, formerly known as Macbarbie07. Bethany started uploading her makeup hauls as a teenager and by 2013 was YouTube’s most subscribed beauty creator.

We discuss how Bethany leveraged her success into a clothing line, appearances at global YouTube fan events, and a stint on Dancing with the Stars. Bethany remains a huge influence on beauty creators and how the lines between beauty and lifestyle YouTubers became increasingly blurred through the 2010s.

CHAPTERS

Introduction 00:00:00
Our history with Bethany Mota 00:04:06
Bethany's first video and haul 00:07:46
Bethany's early videos 00:15:10
Old videos being made private 00:21:48
The Christmas giveaway series 00:23:38
Bethany becomes no1 beauty YouTuber 00:29:12
Aeropostale clothing line 00:32:48
Global popularity and international trips 00:35:49
Dancing with the Stars 00:44:25
YouTube Fanfest headliner 00:46:47
Troye Sivan collab - Trethany 00:52:34
Bethany meets Obama 00:57:16
Camp17 counselor with Tyler Oakley 00:59:47
Logan Paul Truth or Dare 01:02:06
Comedy sketches and Buzzfeed humour 01:06:10
Bethany's debut single and music 01:07:40
Her debut book 01:09:33
Introducing boyfriend D-Trix 01:11:53
Bethany's reflecting on her fame 01:13:51
Michael from Big Brother Australia presenting FanFest 01:21:23
Bethany Mota's legacy 01:22:47
Max's subscription 01:30:00
Lucy's subscription 01:31:03