#886 I am my Brand

Like many business owners I defined myself as the founder of my company, Roundpeg.  Lorraine Ball and Roundpeg were intricately linked.  The fact that the business was originally an outgrowth of my personality got lost along the way.

I became an outgrowth of the business.  That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is.

The funny thing is that I have come to the conclusion that who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I've done as a marketing professional over of these years.

This is a lesson for every business owner.  Never lose sight of the that you are your brand.