62. Joe Foster on Founding Reebok, Sports Marketing & High Performance

This week’s What The Footie Podcast is with Joe Foster, Founder of Reebok and Author of Shoemaker. 

In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment business, building a winning high-performance culture and where he thinks Authentic Brands Group can take Reebok over the next decade.

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