#63 - Nick Wiseman @ Little Sesame - Winning At Retail With Regen Hummus

2024-02-16

On this episode, we have Nick Wiseman who is a Co-Founder and the CEO of Little Sesame. Little Sesame is supporting regenerative agriculture with its lineup of organic and regeneratively farmed hummus products that includes a flavor lineup of Smooth Classic, Jammy Tomato, Caramelized Onion, Herby Jalapeño, and the newly launched Preserved Lemon. In this episode, we learn how Nick and his team pivoted Little Sesame from restaurant to retail during COVID, the “freshly-spun” difference that makes their hummus unique, and Little...

On this episode, we have Nick Wiseman who is a Co-Founder and the CEO of Little Sesame.

Little Sesame is supporting regenerative agriculture with its lineup of organic and regeneratively farmed hummus products that includes a flavor lineup of Smooth Classic, Jammy Tomato, Caramelized Onion, Herby Jalapeño, and the newly launched Preserved Lemon.

In this episode, we learn how Nick and his team pivoted Little Sesame from restaurant to retail during COVID, the “freshly-spun” difference that makes their hummus unique, and Little Sesame’s explosive growth strategy and results.

We covered a ton with Nick, and this episode is super rich with insights into everything from direct-trade farm relationships, to driving product velocities at retail, to building self-manufacturing as a competitive advantage.

Episode Highlights:

😍 “Freshly spun” hummus made with regen chickpeas

😯 Pivoting from restaurant to CPG during COVID

🍋 Their new lemon preserve hummus

🔥 The ROI in self-manufacturing

🤝 Partnering with their chickpea farmer, Casey Bailey

🤯 Farmer Casey’s “10-year regen experiment” and 17-crop rotation

🎯 Obsessing over velocities to drive growth

💰 Why brands need diverse capital stacks and new financial models

🥳 Using seasonal SKUs and brand collabs to grow

🚀 Planning 1,000+ demos for 2024

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