Etgar Shpivak: Use customer’s pain to build an effective product strategy

The pains are the most important because based on this pain you will build your solution because firstly there should be a pain and the solution goes afterward, not vice versa.

An outstanding marketing expert with many years of experience, in addition to being an author, speaker, and the one helping startups and entrepreneurs improve their ways of doing business, the СЕО at Fixel - Etgar Shpivak helps us to understand the customer audience so clearly and precisely, that it will increase your profits and make marketing much more efficient.

Etgar Shpivak came to the marketing world accidentally. His journey started as a programmer, he even experienced it in the Israeli army. Then, his father asked him to work for his IT website. He did a number of roles in some advertising agencies, from sales to business development, marketing, and lots of hands-on experience.

- What personal pain brought Etgar to marketing

- Why he started active educational activities for business owners

- Etgar’s recommendations for entrepreneurs building the new digital product

- Why is customer discovery important, its steps

- What to consider when you build an effective strategy

- Can we win with just a simple promise?

- Key challenges entrepreneurs face in the digital era

- Number one pitfall when starting a startup

💻 Read the text version on the blog

https://linkupst.com/blog/use-customer-s-pain-to-build-an-effective-product-strategy-the-talk-with-etgar-shpivak/