Amy Feierman was 38 when she realized she wasn’t happy anymore in her very successful business as an Amazon seller and coach. Prior to that she had loved her business, but it was starting to feel more like a “J.O.B.” than the entrepreneurial endeavor she had started out with. She realized she needed a change and it was going to require her to get out of her comfort zone to explore her next move. Also, she found that there was some Judo required in changing the way she was thinking about giving up that business in order to feel good about moving on.