In this episode of Behind The Numbers With Dave Bookbinder, entrepreneur Colin Hirdman (co-founder of Monkey Island Ventures, Rainmaker, and Wrappt) shares practical strategies for using LinkedIn to drive revenue growth.
Colin breaks down his three-level LinkedIn philosophy—be authentic, educate your audience, and understand prospect pain points—and explains how he builds and activates audiences to generate measurable results.
You’ll learn how to:
Target prospects with Sales Navig...
In this episode of Behind The Numbers With Dave Bookbinder, entrepreneur Colin Hirdman (co-founder of Monkey Island Ventures, Rainmaker, and Wrappt) shares practical strategies for using LinkedIn to drive revenue growth.
Colin breaks down his three-level LinkedIn philosophy—be authentic, educate your audience, and understand prospect pain points—and explains how he builds and activates audiences to generate measurable results.
You’ll learn how to:
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Target prospects with Sales Navigator
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Grow first-degree connections strategically
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Decide when to include (or skip) connection messages
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Maintain a healthy connection acceptance rate
Colin also unpacks his LinkedIn activation toolkit: multi-touch messaging sequences, targeted polls, and repeatable live streams/events. He explains how to run, promote, and follow up on these campaigns to convert interest into real meetings.
Beyond tactics, Colin discusses:
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Ethical automation that mimics human behavior
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Why businesses should own their own custom GPTs
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How Rainmaker and Wrappt help teams scale outreach while protecting intellectual property
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Key entrepreneurial lessons: choosing partners, focusing on profitable markets, learning from failure, and persevering through challenges
Expect actionable takeaways you can apply immediately—whether it’s building a targeted connection list, using a go-giver approach in outreach, running vertical-specific LinkedIn events, or productizing expertise through custom GPTs.
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About Our Guest:
Colin Hirdman started his first company a week after graduating from college, and has been an entrepreneur ever since. He's building businesses through Monkey Island Ventures a company he co-founded with two of his best friends. Monkey Island Ventures is named after a park they played at since they were 5 years old.
Over the years the trio has built over a dozen software and service businesses and want to help create as many successful entrepreneurs as they can by sharing what they know.
Colin is now focused on their newest business, Wrappt. Wrappt allows you to turn your GPTs into custom apps in minutes. No code, no hassle, just launch. Wrappt is like Shopify for GPTs – everything you need to package and launch your GPTs.
About the Host:
Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
Dave’s book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions.
He’s also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.
🔸 Grab Dave’s Books: The New ROI: Return on Individuals | The NEW ROI: Going Behind The Numbers | A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know
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