Episode 56: How To Attract New Customers and Increase Sales | Amazon DSP with George Meressa

Today’s episode covers all things Amazon DSP (demand-side platform) with George Meressa from Clear Ads, an AdWords agency that helps businesses attract new customers and increase sales. We discuss what Amazon DSP is, how it is different from Sponsored Products, and the advantageous data and re-marketing features it provides for creating custom audiences. We talk about how you can start using Amazon DSP through 3rd party agencies like Clear Ads. We speak about some of the bugs that Amazon is working on with DSP (such as attribution issues), and invite you to find out more about advertising by going to https://www.clearads.co.uk/.

What is Amazon DSP? 2:55
How Can I Start Using Amazon DSP? 12:39
Data, Metrics, and Advantages of Amazon DSP 15:50
Get Inside Info at https://www.clearads.co.uk/ 20:39

“It allows you to capture every other ASIN that sells similar items to you and allows you to re-engage with that audience.” 6:45

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