Episode 5: Tori Sierra of Cetera Advisors

Host: John Thompson

Guest: Tori Sierra, CFP®

Episode Summary:

In this episode of Nurturing Success, John Thompson speaks with Tori Sierra, a Certified Financial Planner® specializing in empowering female entrepreneurs of color. Tori shares her journey into financial planning, how she identified and honed her niche, and the importance of intentionality in both business and personal finance. They discuss the role of community, the advantages of subscription-based financial planning, and key strategies for young advisors navigating the industry. Tori also highlights the power of behavioral finance, liability management, and leveraging AI for efficiency.

What You'll Learn:

• How Tori transitioned from working with teachers to serving female entrepreneurs of color

• The impact of community on financial success and client relationships

• How subscription-based financial planning allows advisors to serve clients at all stages

• Why behavioral finance plays a crucial role in long-term financial success

• Strategies for young advisors entering the industry and finding their niche

• The role of AI and technology in financial planning and client engagement

• The importance of liability management and integrating home equity into financial plans

Timestamps:

• [00:00] Introduction to the episode and guest, Tori Sierra

• [01:00] What Tori is grateful for: A healthy pregnancy and supportive team

• [03:00] Tori’s journey into financial planning and how she found her niche

• [04:30] Building a team: Working alongside her husband and supporting young advisors

• [07:00] The importance of diversity in financial services and intentional industry growth

• [09:00] Advice for young advisors: Learning the business and finding your passion

• [11:00] The value of business coaching and how it shaped Tori’s career

• [13:00] How financial advisors can help clients focus on controllable factors

• [15:00] The role of emotions in investing and why planning trumps market timing

• [17:00] Subscription-based financial planning: How it makes financial advice accessible

• [19:00] Leveraging AI for efficiency in financial planning and marketing

• [21:00] Liability management: When debt is good and when to prioritize paying it off

• [23:00] Home equity and its role in financial planning and retirement strategies

• [25:00] Final thoughts: The importance of intentional time management for advisors

Resources Mentioned:

• AdvicePay - Subscription-based financial planning platform

• AI Tools - Used for content creation, client engagement, and workflow optimization

• Canva - AI-assisted marketing and content creation

• ChatGPT - Used for brainstorming video outlines, social media captions, and presentations

Connect with Us:
Reach out to Tori with your questions or feedback. Contact Tori Here

Follow us on social media for updates and more insights. @smplmortgage

If you enjoyed this episode, please like, share, and subscribe to Nurturing Success for more insights from industry leaders. Stay tuned for the next episode, where we continue to explore successful financial strategies and practices. If you are interested in being our next guest, reach out to jack@smplmortgage.com to get scheduled.