Vox & Coin: Marketing Myths That Refuse to Die

In this episode of Vox & Coin, hosts Jake “The Wizard” Tlapek and Dave Valentine take a wrecking ball to some of the most dangerous and costly myths in marketing—from the belief that marketing ends at the sale to the idea that slapping up a logo means you have a brand.

💡 Spoiler: If your CMO thinks their job ends once someone buys… you’re in trouble.

✨ This episode covers: Why “marketing ends at acquisition” is a myth that kills retention The real cost of building an in-house marketing team vs. hiring an agency Why Google punishes your AI content dump (yes, really) The secret math behind SEO success (and how AI messes it up) Why nobody reads every word on your website—and what they actually do instead What the F-pattern is and how it should shape your page design and copy

🧠 Plus: “Marketing is the setter, not the spiker”—a volleyball analogy for your funnel A live cost breakdown of in-house vs. agency SEO (with eye-popping numbers) The truth about copywriting: it’s all about the hole, not the drill Rapid-fire mythbusting: hosting, logo design, content velocity, Google Ads, and more Why Liquid Death and Minecraft trailers are chef’s kiss examples of brand mastery

🎯 Whether you’re an eCom brand scaling to 8 figures, a scrappy founder on your 3rd pivot, or a CMO tired of internal politics, this episode arms you with the insight (and firepower) to stop wasting time on bad ideas—and start leading marketing that actually works.

Search-optimized keywords: marketing myths 2025, agency vs in-house marketing, SEO content strategy, AI content Google penalty, branding vs logo, customer retention vs acquisition, digital marketing strategy podcast, website copywriting tips, F pattern content design, hiring a marketing agency vs team, bad marketing advice myths, SaaS marketing podcast, ecommerce growth tips, behavioral marketing strategy.

💥 It’s blunt. It’s brutal. It’s the myth-busting episode your CMO needs to hear. Need help growing without falling for the usual marketing lies? Visit us at voxandcoin.com or follow Jake @wizardmarketing and Dave @realdeval.

🎙️ Subscribe and drop us a review—so more brands, founders, and marketers can stop following bad advice and start building brands that last.