In this episode of the Get Social Connected Leader Podcast, I'm delighted to interview Tim Williams. Tim has over 15 years experience connecting brands with their key influencers across political, traditional media and social media channels. He joined Onalytica in 2012 and became CEO in 2014. Tim has personally led the influencer program strategy and implementation for brands such as Microsoft, Barclays, IBM, Coca-Cola, Thomson Reuters, The Gates Foundation, The British Heart Foundation and RSPB, helping them to incorporate social influencer relations into their marketing and communications strategy