Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.

Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!

We talk about podcasting for B2B. Topics we discuss:

• How to convince your management to start a podcast
• What to expect when starting a podcast
• Advantages of podcasting
• How to measure success
• Some numbers of B2B podcast (downloads)
• Examples of successful B2B podcast practices

LinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/ 

Website Pikkal & Co: https://www.pikkal.com/ 

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl