Mark Jones And Darren Discuss The Important Use Of A Brand Story

Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and businesses and how a great brand story or narrative can be used across paid, earned and owned media channels to build trust in the brand with customers, suppliers, employees and other stakeholders.

https://www.trinityp3.com/2018/12/important-use-of-brand-story/