Building a Referral-Driven Business — With Jake Kramer

Artillery Media builds over a hundred websites a year — without a marketing team, an ad budget, or outbound hustle.

So what’s actually driving the growth?

In this episode, Jake Kramer walks us through how Artillery Media has quietly built a reputation through responsiveness and constantly looking for ways to add value. We talk about what it means to “stir the pot” with past clients, how basic SEO and Google reviews play an essential role, and what it looks like to be the go-to in niche communities.

Jake also reflects on growing through optimization, not just expansion — and how they’ve shaped their services around what fuels both their team and their clients.

We wrap with a conversation on AI, and how it’s not replacing the human side of their work — it’s making more room for it. If you’re looking for ways to grow that don’t involve pricey ads or marketing campaigns, this one’s for you.

Artillery Media’s Website: https://artillerymedia.com/

Brittany’s Website: https://downeystrategy.com/

Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/