Beth Warren of Creative Realities - or CRI for short - came recommended as a speaker for the DSF's recent Coffee and Controversy event in New York.
We'd never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in retail - from her longtime lens as the Senior VP of Experience Planning at CRI.
She comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means - and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering "engagement."
We also get a little into what CRI does, and the many twists and turns of its recent history. The company has evolved, and now positions itself very much as a solutions provider that can take retailers from the need and idea through to lighting up the visuals and measuring the impact.
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Vernon Freedlander, Bannister Lake
Jim Stoklosa, Adobe
Daniel Fleischer, Blip
David Title, Bravo Media
Lee Horgan, Uniguest
Hadrien Laporte, Smartpixel
Ravi Bail, PiSignage
Stephen Gottlich, Gable
Daniel Black, Glass-Media
Trey Courtney, Mood Media
2019 DSF Coffee And Controversy
Maris Ensing, Mad Systems
IV Dickson, SageNet
Matt Schmitt, Reflect
Daniel Griffin, Userful
Paul Peng, AUO
Garry Wicka, LG
Marshall Thompson, Signet
Jeff Hastings, BrightSign (2019)
Dan Baker, AVI Systems
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