Beth Warren of Creative Realities - or CRI for short - came recommended as a speaker for the DSF's recent Coffee and Controversy event in New York.
We'd never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in retail - from her longtime lens as the Senior VP of Experience Planning at CRI.
She comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means - and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering "engagement."
We also get a little into what CRI does, and the many twists and turns of its recent history. The company has evolved, and now positions itself very much as a solutions provider that can take retailers from the need and idea through to lighting up the visuals and measuring the impact.
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Mark Bennett, MicroGigantic
Hongwei Liu, Mappedin
From The Archive: Michael Schneider On Experiential Digital Design
Henrik Andersson, Instore Screen
Refik Anadol, On Digital Data Sculptures
Pierre Gendron, Stingray Media
Kyle Pilot, iGotcha
David Anderson, Mimo Monitors
Gordon Feller, Meeting Of The Minds (Smart Cities)
Nick Fearnley, Signstix
Art Stavenka, Kino-Mo
Greg Topel, Tanvas
Brett Jones, Lightform
Jonathan Gudai, Adomni
Arie Stavchansky, Dataclay
Mitch Goss, Zero-In
Sheldon Silverman, Smartbomb Media
Matt Gibbs, UPshow
Alan Brawn, Brawn Consulting
Jason Bier, Federation For Internet Alerts
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