Beth Warren of Creative Realities - or CRI for short - came recommended as a speaker for the DSF's recent Coffee and Controversy event in New York.
We'd never met, and while in New York, I seized the opportunity to meet up with her after the event to talk a lot about digital signage in retail - from her longtime lens as the Senior VP of Experience Planning at CRI.
She comes out of the agency world, so she approaches signage in retail from a different perspective and set of learned experiences and observations. We go fairly deep in our chat into what experience actually means - and what genuinely works in retail, versus some of the trickery and gadgets that get touted as delivering "engagement."
We also get a little into what CRI does, and the many twists and turns of its recent history. The company has evolved, and now positions itself very much as a solutions provider that can take retailers from the need and idea through to lighting up the visuals and measuring the impact.
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Chad Hutson, Dimensional Innovations
Telmo Silva, ClicData
Tom Goddard, World Out Of Home Organization (WOO)
Thomas Philippart de Foy, Appspace
Hans Feil, Etulipa
PJ Thelen, RoveIQ
Rosemary Valenti, Outdoor Solutions Group
Johannes Troger, Ameria
Alex Epshteyn, Zignage
Naveen Viswanatha, Google
Jeremy Gavin, Screenfeed
Denys Lavigne, Oasis Immersion
Jeremy Jacobs, Enlighten
Geoff Bessin, Intuiface
Justin Lachovsky, Telecine
Jimmy Hunt, Spectrio
Ryan Taylor, Delta Airlines
Peter Livesey, Esprit Digital (2022)
Jonathan Labbee, SACO Technologies
Jonny Greco, Seattle Kraken
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